Creatively Kill the Competition: 5 Tips

Kevin Daum: If you wanna kill the competition with creativity, you're gonna have to follow five rules.
Rule number one: Respect your opponent.
Disparaging your opponent only brings down your
own reputation and allows you to underestimate their
real capability. Always assume that your opponent is
smarter, better, more creative than you are. That way you'll always play at your highest level. Rule
number two: Play to win. So many companies just
play to survive or, quite honestly, just play to get
through the day. That's not going to make you a
fierce competitor in the market place. You wanna kill
your competition, knock 'em to the ground. Bring all of your resources and all of your creativity. Give it
the time, the energy, the focus that's deserving of
being a winner. 00:52 Daum: Rule number three: Use all of your resources. If you only get ideas and you only get
execution from the people that are in your inner
circle, then you're very limited in what you can
actually accomplish. Today, we have many resources
at our fingertips through the Internet, through TV,
through people around us. The more you learn, the more each of your individual employees and team
members learn, the more resources they can bring
back to the table and the better chance you have of
coming up with an idea that's truly spectacular. Rule
number four: Keep your ego in your wallet where it
belongs. Now I have one of the biggest egos in the world, but it's not gonna do me much good if I'm
constantly worried about whether I'm right or
whether I'm wrong. The only thing I care about is, is
the idea that's put forward actually going to move
the bar ahead? . Is it going to give us the competitive
edge we need to be number one and be number one for a long, sustained time? 01:44 Daum: Rule number five: Pursue the awesome experience. You need to find the convergence of
need, entertainment, and the unexpected. It's truly
only awesome, truly only when you make a
memorable impact in your customer's mind, beyond
just a good relationship and providing them a
service. That's when you're gonna win and that's when you're gonna kick your competition to the
ground.