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The illusion of choice

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The illusion of choice

Post by Sam on Fri May 31, 2013 10:01 am

Sometimes, it seems like all we do is make decisions. Most of those decisions, though, are merely window
dressing. This color couch vs. that one? Ketchup or
Mayo? This famous college vs. that one? This nice
restaurant vs. that one? This logo vs. that one? Genuine choice involves whole new categories, or
"none of the above." Genuine choice is difficult to
embrace, because it puts so many options and so
many assumptions on the table with it. There's nothing wrong with avoiding significant
choices most of the time. Life (and an organization)
is difficult to manage if everything is at stake, all the
time. The trap is believing that the superficial choices are
the essential part of our work. They're not. They're
mostly an easy way to avoid the much more
frightening job of changing everything when it
matters.

Sam
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